Change Your Web Development Company Or Be Ready For Less Traffic to Your Site

When we are designing a new website for our company, we are always thinking broadly and apply all what is new and what is good. But as soon as the time passes by, few of us start thinking that we have done enough on our site so why shall we change. That is true for your web development company as well. But actually that should not be the case in today’s changing world. Your website should change something in look and feel as well as content couple of times in a quarter.

Suggesting a change in site and suggesting new technology upgrades to the site is a job of the web development company you have hired. Because you must be busy at business while their business is your website development and upgrades. So they must suggest something that could give you an edge over the completion. Find out here what you should expect from web Development Company of yours.

Have you implemented Div based Design?

It’s proved that div based sites load faster and search engines crawl them easily compared to tables. If your site still runs tables, you might be missing few of your possible leads as it has less Search engine exposure. Ask your website developers, when will they do it for you?

Have you implemented AJAX on your site?

AJAX refers to Asynchronous JavaScript, a dynamic effect that can give a great look and feel to your site, that is also called web 2.0 standards. Such standard describes how you can keep your customer focused on landing pages; see lot of things on one page with loading effect and not taking user on different pages for various actions. Find out if your web company knows this?

Can you add your content and images on your own?

If you have a defined content management system for your site, you certainly have a good web developer with you. If your site doesn’t allow on the fly changes, you have not hired a good web designing company for you. Change them now.

Do you have Product reviews, Blogs, Forums on your site?

Normally Product reviews, blogs, forums kind of features increase user participation.  All modern sites love to have such features on website. But you might not be aware of such trends, while web companies are. So they should suggest that it’s time to change, let’s move on.

Top Ten Things to Do Before Hiring a Web Developer

Before approaching web developers for estimates on building your new business’s site, there are a few things you should think through first so you are fully prepared for the questions you will be asked. Here’s a list of ten things to be clear on before making that important next step:

  1. Be clear on your business plan. This may sound obvious, but it has happened where I’ve been asked to build a website when the potential client only had an idea of what they wanted and no business foundation planned out at all. Are you sure you have a viable business idea that will provide you with a reasonable ROI or is this more of a hobby that you just want to dabble in? It is important to be clear on your intensions of what you want to accomplish first.
  2. Be clear on your business name.  Make sure you have a registered business name before creating any of your marketing materials. It could be a costly mistake to have to go back and change everything if you find out your business name has been rejected.
  3. Be clear on the product you sell or service you provide. Ensure you are clear on the product or service you offer so your developer knows what site features and design will work best to enhance them. Ask yourself if they are digital products or systems or a service for hire? How many products and how are they sold?
  4. Be clear on your brand. This does not mean you have to have your logo already designed (some web development companies can also design your logo and other stationery/marketing materials for you as well), but it does mean you need to be clear on the message you want to give others about you and your business. This is actually not an easy or quick process but makes a significant difference if you are clear on this before moving on to anything else. Often the designer/marketer that you hire to create the visual brand for you can help with this process or I recommend checking out BrandU where they help you through your brand definition process step-by-step. Once done, you will be very clear on not only the essence of our brand, but also the “look” of your brand so you can simply hand over your results to your designer to create it for you.
  5. Be clear on what you want your website to accomplish.  A site that does not have a clear call to action is not going to be effective in fulfilling its purpose. When visitors come to your site, what do you want them to do once there? What is your primary call to action?
  6. Be clear on how you are going to get site visitors into your database. The odds are slim that someone is going to purchase from you on their first visit to your site, so you need to plan out a way to capture their name and email address so you can keep in touch with them on a regular basis and develop a relationship with them.
  7. Be clear on what features you want on your site. Will it be a static “brochureware” site with standard 4-5 pages or do you want something more dynamic with features such as a blog, calendar, search function, photo gallery, shopping cart system, newsletter system, membership signup etc.?
  8. Be clear on your budget. Your developer needs to know a price range that you’re looking at so they can recommend a site build that will fit within your means. Keep in mind that your website is your primary marketing piece due to it being accessible 24 hours a day, 7 days a week. You don’t want to skimp with such an important and prominent showcase of your business! Don’t be fooled by the cheaper template options or “do it yourself” applications out there where, unless you have studied the intricate nuances of how the Internet works, search engine optimization and effective layout design, you run the  risk of scaring off your perfect customers instead of attracting them!
  9. Be clear on website maintenance.  Once your site is built, who is going to maintain it? The reason why this is important to determine before your site is built is due to the different ways it can be built. If you want to be able to update the site yourself, then you need your site built in a CMS (Content Management System) platform. This will put your site design into a template where you log in to make updates. Now before you get excited about the thought of saving all that money on doing this yourself, consider these points:
    1. Do you know enough about content layout and copywriting to make an effective marketing piece that looks professional to your perfect client?
    2. Do you know how to optimize images so they don’t slow down your site’s performance?
    3. Do you have enough time to do updates to your site?
    4. Are you aware you can’t write off your time that you spend on doing things yourself where you can if you have a professional take care of the updates for you? As you can tell, I am biased on this point… the reason is from working with over a  hundred clients over the years, these points always come up and they soon find out that even though it seemed they could “easily” update their site themselves, it rarely turned out that way. I heard from many that were extremely frustrated because they were working in an environment and medium totally foreign to them. Meanwhile they were wasting valuable time trying to learn to be a web developer instead of spending it on getting clients! Mind you, some people are more computer literate and can pick up on the more technical aspects required and they manage fine; however, it is still important to learn good copywriting skills and understand what makes an effective website before going the DIY route.
  10. Be sure you do your research on who to approach. You want to find someone with experience and skill who will partner with you to help you build your business. You want to avoid programmers who only do exactly what you tell them as opposed to others who can offer ideas, suggestions and be a part of your  team to be there as a valuable resource when needed. Always ask to talk to their clients to see what their experience was working with the developer. Be aware of those that claim to be developers when in reality, all they learned was how to use a “do it yourself” software like Microsoft Front Page. The quality of your site – both in design and in how it is coded – is very important on many levels so ensure the person you hire understands how to design and build a quality product for you.

Outsource Your Website Design and Web Development Needs (Safely)

If you’re like most business owners you know that you need to have an internet presence in order to reach a more expansive audience. The problem is that you probably don’t have an unlimited budget with which to build your internet presence through avenues such as having a custom website designed, hiring a search engine marketing / optimization (SEM / SEO) expert, and paying for pay per click (PPC), blogging, article posting or banner ad marketing.

Well, the good news is that needing more services than one can afford in the general market is a very common issue. And like most common challenges in the business world, there are at least a few ways to get around this problem.

First, before you even begin searching for a web development or marketing firm you need to take the time to think through your precise needs. When looking to promote your business, information or services online some crucial questions you must ask yourself are:

1) What exactly will the main purpose of my website be (deliver information, increase local on-site sales, generate internet based sales, sell advertising, save money by enhancing the efficiency of your current site).
2) What size budget are you working with? Later in the article we will suggest a range of reputable providers who’s services range from very inexpensive to relatively costly. We’ll also note some of the differences in quality you can expect based on what you pay.
3) Have you thought through your service needs well enough to explain them to a competent designer or developer? Clearly understanding what you are looking will significantly increase the odds that you actually receive it. If you want a website developed, take the time to actually find similar sample sites you can send your web team to so they have an idea of what you want.

Because this holds true for just about any graphic design or website development services an employer (you) would need, most professional website design firms should actually provide you with a questionnaire or “creative brief” that will help you think through and then clearly state what you are looking for. Such briefs should ask you about your company, other designs you like, color schemes you prefer etc.

Secondly, now that you’ve thought through the services you require, it’s time to start looking for a suitable provider.

The good news is that there are literally thousands upon thousands of website design, graphic design, search engine marketing and SEO companies out there for you to choose from. Oh wait, maybe that’s the bad new… With so many providers in the market you might need some help finding the best web service provider for you.

Here are a few suggestions that will help you identify a company to start your design project with:

1) Check out Craigslist.org. Craigslist is the most active internet based classified ads website in existence. Because this site is free to use, and it receives literally billions of page views each month, a good number of national and local service provider advertise their services on it. Website design, graphic design and web development service providers can generally be found in the “Creative Services” or “Computer Services” sections on Craigslist.
2) Run a search for “XYZ directory” and you find websites that maintain extensive lists of whatever service providers you require. Note: replace the “XYZ” with the type of service you need. For example, you might search for “Website Designer Directory.”
3) If you’re not in the mood to do the research for yourself here are some reputable, and national, web development providers:

Logoworks.com : This firm is a well respected website and logo design firm. Their prices are on the high side but if you’re not too budget conscious you’ll find that they produce quality work. I’d probably go with them for medium scale jobs in the range of $5,000 to $10,000.

InkBlotDesignStudios.com : Ink Blot Design Studios is a national web development company that established itself by providing premium quality website and logo designs at wholesale prices. If you’re budget is between $39 and $5,000 then they are a great choice.

Volusion.com : These guys are for the big boys. Their logo designs alone cost around $600 (vs. $39 Logos from Ink Blot Design Studios and $299 Logos from Logoworks) and their template based websites can cost $3,000 (vs. $400 from other companies). However, if you are looking for prestige (a perfectly reasonable desire) and you’re willing to pay for it then this might be a no-brainer.

Of course, there are other options for outsourcing your design projects (guru.com, odesk.com etc) but we didn’t include a review of them here because of the frequency of complaints they receive from past clients who tried to hire really cheap workers from overseas and ended up getting burned out of their money. That’s not to say that you can’t find great service providers on sites like those; you can. You’ll just have to be extra cautious so that you don’t end up losing your money and/or being disappointed with the product you receive.

Final note, I didn’t talk specifically about SEO services much in this articles because you can find those same services from via the means suggested for finding website developers and logo designers. You can also check with the companies I mentioned above because some of them provide SEO and SEM services as well.

Good luck with your new website and/or graphic designs!